Writing case studies was a daunting task for us. The following example is a testimonial for Case Study Buddy : It feels authentic-the testimonial writer even admits they’d like to do even better.It is specific-the testimonial mentions a 425% increase in quote requests.It demonstrates a key benefit-getting more quote requests from a website is a benefit many website owners are interested in.We’ve seen a 425% increase in quote requests from the website which has been pretty remarkable – but I’d always like to see more! Their work on our website and Internet marketing has made a significant different to our business. Here’s an example of how Blazen Web Marketing transformed a business: Shall I show you how? Examples of powerful testimonials Objection busting (optional): Objections stop people from buying and a good testimonial can help take away objections so people feel more eager to buy.Ī good testimonial explains how specifically a product or service improved someone’s life.This is what makes others interested in buying, too. Explanation of a benefit: A good testimonial demonstrates what impact a product or service had on the client it shows how their lives have improved.It uses natural language to describe what was good about a service. Authenticity: The testimonial doesn’t feel hyped up.This specificity boosts credibility, and it makes the testimonial feel more authentic-readers know the writer of the testimonial actually experienced a good service. Specificity: The testimonial gives a specific reason why a service or product was good.The 4 hallmarks of a good testimonial are: Powerful testimonial are more like miniature stories, sharing the experience of a service or product and giving reasons why other should consider buying, too. They don’t help to sell because they don’t give readers a specific reason why a service or product was so good. These testimonials are far too sugary to be believable. I’m sure you’ve read ineffective testimonials like this: This article provides a mini-course on using testimonials to add credibility and boost your persuasiveness so you can sell more. Plus, testimonials are often hidden away on a website they’re not placed where they matter most and where web visitors will see them. That’s because most testimonials are overly sugary so they’re ineffective. Yet, over 5 decades later, testimonials are still one of the most underused sales tactics online. Ogilvy wrote those words in his book Confessions of an Advertising Man, originally published in 1963. The reader finds it easier to believe the endorsement of a fellow consumer than the puffery of an anonymous copywriter. You should always include tesitmonials in your copy. Make sure you study in a way that is fun and effective for you.Where to display testimonials on your websiteĪs legendary copywriter David Ogilvy wrote: Knowing how you learn best and using those methods to study is one step towards achieving your goals. Meeting goals you’ve set for yourself can increase your confidence and help you see your progress! How do you learn best? At the end of the day, record any difficulties you came across when trying to achieve that goal. Write down your short-term goal at the beginning of each day. You should keep a journal to record your goals. Or, if you are interested in a certain topic, learning 10 related vocabulary words would be a suitable goal. For example, if you learned a new English idiom, your goal for the day would be to use that idiom in a conversation. You also need to have short-term goals – specific goals you want to accomplish by the end of the day or the week. This is an example of a long-term goal – a specific skill that you would like to master over time. For example, if you want to speak to native English speakers with confidence, focus on your speaking skills. Concentrating on different skills helps you stay focused. If the reason you’re studying is “to improve my English,” it’s time to get specific! Identify which of the four language skills (speaking, listening, reading, and writing) is most important one for you to learn, or the one you find most difficult. Start now Define the skills you find difficult.
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